Sales Shift: How inbound marketing has turned sales upside down making it more difficult and more lucrative at the same time
…making it more difficult and more lucrative at the same time.
Over the past decade, there has been a monumental shift taking place in the way that people buy. There have been numerous books written about this change from a business and marketing perspective and finally, we have one that addresses sales.
The way we sell has been forever transformed by the way people buy. The idea that selling has changed is not new – what is new is the approaches, techniques and overall philosophy described in sales shift. Frank Belzer draws on his years helping marketers and salespeople work together and share these skills and insights.
- What do buyers no longer need from salespeople?
- What do all buyers want from salespeople?
- How can salespeople help without being pushy?
- Why should a sales strategy harmonize with an inbound marketing strategy and how do you do that?