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Category: Marketing

How to create an email signature in Gmail?

How to create an email signature in Gmail?

If you are like most business people, you’re probably working to stay on top of your endless pile of emails! Think about it: When you write an email, which part do you put a lot of consideration into? Is it the headline of your email, as you want to make the best possible impression on your audience? Or the body of the email, which contains your important message? As you go further and further, you likely spend less time. Your…

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Personal selling: Definition, Types, Kills, Pros and Cons!

Personal selling: Definition, Types, Kills, Pros and Cons!

INTRODUCTION The basic philosophy underlying the approach to personal selling adopted in this book is that selling should be an extension of the marketing concept. This implies that for long-term survival it is in the best interests of the salesperson and their company to identify customer needs and aid customer decision-making by selecting from the product range those products that best fit the customer’s requirements. This philosophy of selling is in line with Weitz and the contingency framework, which suggests…

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Buyer behaviour: Consumer behaviour and organisational behaviour

Buyer behaviour: Consumer behaviour and organisational behaviour

DIFFERENCES BETWEEN ORGANISATIONAL AND CONSUMER BUYING There are a number of important differences in emphasis between consumer and organizational buying that have important implications for the marketing of goods and services in general and the personal selling function in particular. Fewer organizational buyers Generally, a company marketing industrial products will have fewer potential buyers than one marketing in consumer markets. Often 80 percent of output, in the former case, will be sold to perhaps 10–15 organizations, meaning that the importance…

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Sales strategies & 13 Steps to Establishing Marketing Plans

Sales strategies & 13 Steps to Establishing Marketing Plans

SALES AND MARKETING PLANNING To be effective, sales activities need to take place within the context of an overall strategic marketing plan. Only then can we ensure that our sales efforts complement, rather than compete with, other marketing activities. Accordingly, sales strategies and management are afforded a more holistic perspective and tend to cover the whole organization. Hence, the current general consensus is that sales strategies and tactics may only be arrived at, implemented and assessed against a framework of…

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Relationship selling: Tactics of Relationship Selling!

Relationship selling: Tactics of Relationship Selling!

FROM TOTAL QUALITY MANAGEMENT TO CUSTOMER CARE When the buyer moves on does the relationship end? Relationship marketing plays a significant role in modern sales management. Companies have realized the benefits of practicing a relational approach to selling rather than a transactional one. Many markets are volatile or have long product life-cycles that make the practice of relationship selling challenges. This far-sighted quotation from 1954 came from Peter Drucker. There is only one valid definition of business: to create customers….

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What is Direct Marketing? Managing a Direct Marketing Campaign!

What is Direct Marketing? Managing a Direct Marketing Campaign!

A major change that is reshaping the face of selling is the growth of direct marketing. This chapter explores the major changes that are taking place, the key tools that can be used and how the direct marketing process can be effectively managed. It begins by explaining the meaning of direct marketing before discussing the use of database marketing. The management of direct marketing activities will then be explored, including setting objectives, targeting, achieving customer retention and creating action plans….

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Recipe for Research: 6 Steps in the Research Process

Recipe for Research: 6 Steps in the Research Process

Throughout high school and college, you will be asked to complete research assignments for many of your classes. Your final product might be a paper, a project or an oral presentation. This guide offers a six-step process for acquiring and organizing information for a research assignment, with emphasis on writing a paper. What are the 6 steps of the research process? Step 1. Choose a Topic The ability to develop a good research topic is an important skill for high…

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How to Become a Marketing Manager, Digital Marketing Manager?

How to Become a Marketing Manager, Digital Marketing Manager?

HOW TO BECOME A MARKETING MANAGER Nature of Work The marketing manager is responsible for market research, advertising, public relations, sales, and client service. Coordination of strategic business planning, including the development and implementation of a company marketing plan is usually the marketing manager’s responsibility. An important area of activity is the day-to-day identification of new business opportunities, whether private clients or bid work. The manager is not a salesperson in the usual sense. Trust, confidence, and relationships are primary…

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What does a marketing manager do? Marketing Manager Job Description

What does a marketing manager do? Marketing Manager Job Description

Marketing Manager Job Description Under the supervision of the Vice President of Global Sales, the Marketing Manager strategically develops and implements the Company’s global advertising, marketing, and communications programs regarding its highly technical services, in order to build brand awareness and increase sales. The Marketing Manager supports all internal communication initiatives and events to ensure clear communications regarding a variety of matters. What does a marketing manager do? Media and Advertising Develop all global strategic and tactical marketing initiatives and…

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What is Marketing? Definition, Market, Research, Plan, Strategies

What is Marketing? Definition, Market, Research, Plan, Strategies

What Is Marketing? I never met anyone who got into farming because they enjoyed trying to predict consumer buying preferences or because they got great personal satisfaction from tracking the grain futures market. Most business entrepreneurs aren’t thrilled about spending time researching their competitors’ advantages. Farmers want to farm. Entrepreneurs want to develop businesses around new products or services. Neither prefers to spend a substantial portion of their time or financial resources develop- ing their marketing program, much less implementing…

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