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How Can Today’s CMO Lead Alignment With Sales Organizations?

How Can Today’s CMO Lead Alignment With Sales Organizations?

I heard someone speaking recently and they said something like this, “In the old days, it didn’t matter whether your CMO was 100% aligned and on board with your sales efforts and strategy, but now it is really important.”  Given all the changes in business over the last 10 years, that sounds plausible.  But in reality, hasn’t this always been important?  Can we really say that being aligned with sales “doesn’t matter” when it comes to anyone on an executive…

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