Browsed by
Category: Sales Articles

Sales Shift

Sales Shift

Sales Shift: How inbound marketing has turned sales upside down making it more difficult and more lucrative at the same time …making it more difficult and more lucrative at the same time. Over the past decade, there has been a monumental shift taking place in the way that people buy. There have been numerous books written about this change from a business and marketing perspective and finally, we have one that addresses sales. The way we sell has been forever…

Read More Read More

How Can Today’s CMO Lead Alignment With Sales Organizations?

How Can Today’s CMO Lead Alignment With Sales Organizations?

I heard someone speaking recently and they said something like this, “In the old days, it didn’t matter whether your CMO was 100% aligned and on board with your sales efforts and strategy, but now it is really important.”  Given all the changes in business over the last 10 years, that sounds plausible.  But in reality, hasn’t this always been important?  Can we really say that being aligned with sales “doesn’t matter” when it comes to anyone on an executive…

Read More Read More