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Sales strategies & 13 Steps to Establishing Marketing Plans

Sales strategies & 13 Steps to Establishing Marketing Plans

SALES AND MARKETING PLANNING To be effective, sales activities need to take place within the context of an overall strategic marketing plan. Only then can we ensure that our sales efforts complement, rather than compete with, other marketing activities. Accordingly, sales strategies and management are afforded a more holistic perspective and tend to cover the whole organization. Hence, the current general consensus is that sales strategies and tactics may only be arrived at, implemented and assessed against a framework of…

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