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Personal selling: Definition, Types, Kills, Pros and Cons!

Personal selling: Definition, Types, Kills, Pros and Cons!

INTRODUCTION The basic philosophy underlying the approach to personal selling adopted in this book is that selling should be an extension of the marketing concept. This implies that for long-term survival it is in the best interests of the salesperson and their company to identify customer needs and aid customer decision-making by selecting from the product range those products that best fit the customer’s requirements. This philosophy of selling is in line with Weitz and the contingency framework, which suggests…

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