Many of you are too young to remember this but I lived through the print is dead proclamations that happened around 2000. Then I endured the “sales is dead” news that digital marketing software companies started espousing around 2008 or so (ironically I was a sales consultant at the time and was consulted on how to help the top inbound marketing company get more out of their salespeople and sales partners? That’s right and they had a huge sales team)…
Have you seen those new commercials for Whole Foods? The “now, more affordable than ever” message caught my eye. Since the company was taken over by Amazon we probably were all wondering how the brands would blend and whether we would see sweeping or subtle changes. I guess I would propose we are seeing a little of both. Skeptics worried early on about the Whole Foods brand being diminished and cheapened as a result of the acquisition but it would…
Might the wrong influence on a companies strategy actually come from a strong business case? Perhaps nothing (and the list is extensive this year) has had more of a negative impact on travel and tourism in 2019 than the dilemma and frustration around the Boeing 737 Max. I hear it brought up at every conference and I see it included as part of the “why” as everyone tries to explain a less than desirable 2019. This week we saw some…