ET Catalyse Virtual 01: Challenges of marketing during lockdown

ET Catalyse Virtual 01: Challenges of marketing during lockdown

In here is video ET Catalyse Virtual 01: Challenges of marketing during lockdown

The challenges of leading a marketing team for e-commerce portals in the days of a lockdown can be daunting. Meera Iyer, CMO at pharma and e-health paltform Medlife.com shares her learnings, and the methods to address customer needs during a lockdown. She says that while demand has doubled, catering to them in an efficient way is the biggest challenge. Watch!

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