Guerrilla Marketing campaign by Novocortex – Scratches on Your Car

Guerrilla Marketing campaign by Novocortex – Scratches on Your Car

In here is video Guerrilla Marketing campaign by Novocortex – Scratches on Your Car

Read full description of the guerrilla marketing campaign Scratches On Your Car on

Novocortex used guerrilla marketing tactics to build brand awareness for an online insurance company. We placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were printed on static paper. This paper has no glue on it and sticks due to static electricity. We filmed reactions of car owners with a hidden camera, placed the video on YouTube and invited blog readers to test the removable stickers on their friends:-)

Read full description of the Scratches on Your Car campaign on

marketing

7 thoughts on “Guerrilla Marketing campaign by Novocortex – Scratches on Your Car

  1. Sorry to curse but I FUCKING LOVE brilliant minds who think of stuff like this. This is the type of crap that goes through my head everyday.

    Problem is I've been trying to think of something creative for a home remodeling company and so far haven't came up with any ideas. At least I have some newfound motivation though so I thank you for that. =]

  2. what is interesting is, that according to youtube statistics, this has most wievers prom netherland and poland…. also it was posted on facebook by my romanian friend. I am czech….

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